Rosy Roo is a Dorset-based, family-run fragrance brand founded by Sophie shortly after the birth of her daughter Rosy. Built on the belief that luxury scent shouldn't cost a fortune, Rosy Roo has grown from a cult car diffuser into a full car and home fragrance brand, with a range that spans car diffusers, refills, room diffusers, Eau de Parfum and gift sets, all at accessible price points.
The hero product is the clip-on car reed diffuser (£8.95 RRP) secure, refillable, recyclable, and lasting approximately one month. Car refill & reed sets (£12.95 RRP) keep the range going sustainably. The room diffuser range (£17.95 RRP) uses chunky reed sticks in a 50ml format lasting one to two months, while the Eau de Parfum (£17.95 RRP, 30ml) extends the brand into personal fragrance using high quality, skin-friendly ingredients. For gifting, the Car & Home Gift Sets (£25.95 RRP) combine both diffusers in a gift-wrapped box
Good to know:
- Two-time Gift of the Year 2026 winner.
- Made in England, hand-poured and packed in Dorset by founder Sophie
- Car diffusers — £8.95 RRP · clip-on vent design · ~1 month · refillable
- Refillable & recyclable — sustainability built into the product from the start
- Repeat purchase built in — refill range drives return visits and
top-ups
Trade Terms
Opening Order £120
Carriage Paid UK - £200
Carriage Paid CI - £POA
RRP - £8.95 - £17.95
